We are RuggedWorld Zimbabwe, a specialized retail business operated by Grey Label Investments (Private) Limited.

We are in the business of selling rugged smartphones and accessories as well as outdoor gear. We are stockists of brands such as Doogee, Oukitel, Ulefone, Cubot and Umdigi.

Our Vision

Our Vision is to be the leader in the provision of strong and long lasting rugged smartphones, devices and outdoor gear.

Our Mission

Our mission is to provide our customers with the best quality services and products for the outdoors, commercial and industrial fraternity. We strive to achieve quality service excellence to our clients.

Please browse our range and let us know if you need a special order.